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14 Messaging Strategies for Effective Grassroots Advocacy

Many people have heard of grassroots advocacy, a strategy often leveraged by like-minded, local community groups – but one that can be used effectively by any organization, at any level. This phenomenon has picked up speed in recent years, bolstered by the advent of social media.

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5 Steps to Launch a Winning Grassroots Advocacy Campaign

Grassroots advocacy helps organizations raise awareness, mobilize supporters and impact public policy. These campaigns are as diverse as the groups creating and running them, from a national group representing business interests to a local nonprofit organized to protect the environment – and many causes in between.

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